E-Newsletter Advertising
SN Express
SN Express is a weekly e-newsletter delivered to SNA members and other child nutrition audiences. Recently rebranded, it features the latest SNA updates, key legislative and policy news, timely resources, and more. Approximately 60,000+ readers receive SN Express each week. Forty-eight issues are available each year. Contact your SNA sales representative for rates, dates, and other material specifications.
​
PRODUCTION SPECIFICATIONS
Banner
-
1200x300 pixels; PNG, less than 1MB, JPG or GIF file
-
URL
Card
-
Image: 1200x400 pixels; PNG, less than 1MB
-
Text: 75 words max with 1 link
-
URL
-
SNA will include "A Message From (company name)”
-
SNA reserves the right to make minor grammatical changes
Limited Inventory
37%
open rate
2%
click thru rate
Pricing
-
Top Banner: $1,750/issue
-
Bottom Banner: $1,600/issue
-
Content Card: $2,900/issue
-
Exclusive Issue Takeover (both banners + content card): $5,250
Bundle Pricing:
-
(4+) Top Banner: $1,500/issue
-
(4+) Bottom Banner: $1,250/issue
-
(4+) Content Card: $2,500/issue
-
(4+) Exclusive Issue Takeover (both banners + content card): $4,500
Side Dish
​
SN Side Dish — a short, advertorial-style e-blast featuring content/messaging fully directed by the advertiser — featuring a link to a specific resource offered by the advertiser.
​
100% Share of Voice
​
Leveraging the power of the SN brand, this partner content opportunity puts an advertiser’s products, resources, commitment, expertise, and thought leadership forward in a singular fashion.
​
Delivered digitally to operator inboxes, (nearly 40,000 total of SNA’s key membership), and posted to a dedicated section of SN’s web pages. The product will be identified as ‘partner content’ (2 different package opportunities available;
see below).
​
Rate for Package #1: $7,000/issue (Sponsor provides materials)
Rate for Package #2: $8,000/issue (SNA develops materials)
​
Specs:
Advertiser supplies:
-
Large Headliner Ad: 1,200 pixels wide; 400 to 800 pixels high
-
Subject line and a pre-header
-
200-300 words of copy
-
2 Photos – Can use vertical or horizontal but maximum of 400 pixels wide
-
1 ‘Extra’ Element with a link: Could be a video, recipe, downloadable resource,
QR Code, Coupon, FAQs, Exclusive Offer, or other -
Logo, URL, and 25-40 words of copy (can and any social media link here as well)
-
Must include the URLs for each button/link provided within the e-blast
-
We suggest sending a mockup along with the content. This helps ensure that each element is placed correctly.
For questions about submitting your ad contact:
Stephanie Frank | 410-584-1935 | stephanie.frank@wearemci.com